Why Are People So Mad at Vegans?

(And What That Has to Do With Gelato)

At Mami’s Gelato, we believe everyone deserves to indulge in something sweet—no matter their dietary choices. But if you’ve ever noticed people getting oddly defensive about vegan food (especially when someone orders it with pride), you might wonder…

Why does veganism sometimes make people uncomfortable?

A recent article from Newshub shared insights from a University of Vaasa study: "Good and bad vegetarian food".
Marketing researchers from Vaasa found that people often see vegans as healthier or more ethical. But instead of admiration, those perceptions can spark irritation.

Wait—why?

Consider it this way: even if it wasn't the aim, seeing someone share a selfie from their sunrise workout while you're still in bed can feel like a silent push to "do better." The same is true of dietary decisions. It might be upsetting to see people eating in ways that challenge our preconceived beliefs, such as eating more plant-based foods.

So what’s the real takeaway?

People aren’t really mad at vegans. More often, they’re wrestling with their own wish to eat healthier or more sustainably. That internal tug-of-war? Totally human.

And that’s why at Mami’s Gelato, we’re all about joy without judgment.

✅Just think of it like this: good gelato doesn’t need dairy to be unforgettable.

Plant-based? Vegan-curious? Are you just here for amazing gelato?
We’ve got you covered. Our vegan gelato is made with love, designed for everyone. Whether you’re fully plant-based or just craving a dairy-free treat that tastes like the real thing, we promise: this is happiness by the scoop.

So go ahead—dig in. No labels. No guilt. Just pure, creamy joy.