Why AI Can’t “See” Your Business Clearly — and What You Can Do About It

Posted by Naomi Posner-Horie on Dec 8th 2025

Why AI Can’t “See” Your Business Clearly — and What You Can Do About It

As you probably know, more and more people are using ChatGPT and other AI models to look up local businesses. Instead of searching on Google, people often just ask an AI a question and naively trust the answer.

But here’s the problem:

AI is often wrong — especially for small, independent businesses.

It’s not your fault. Your website might be perfectly fine. But AI systems can have trouble “reading” it the right way. Large corporations already know this and are taking steps to fix their visibility.

What about you?

When customers ask things like:

“What time is ____ open today?”
“Does ____ sell dairy-free options?”
“Where can I get wholesale gelato mix?”

…the AI might give old, incomplete, or totally wrong information.

Why does this happen? (In simple terms)

AI doesn’t browse websites like people do. It’s not seeing your beautiful pictures or your carefully written pages.

It often pulls information from behind the scenes, which means:

important details may not be in the format it needs
information might appear in pictures instead of text
details are spread across different pages
menus change seasonally
hours may not be updated everywhere

So the AI fills in the gaps by guessing — and that leads to mistakes.

Why this matters now

Customers today want quick answers. If AI gives them the wrong hours or doesn’t think you carry something you actually do, they won’t dig deeper — they’ll move on.

Being accurate in AI tools is becoming as important as showing up correctly in Google Maps.

How Mami’s Gelato can help

Naomi, the owner of Mami’s Gelato, isn’t just an expert in ice cream formulation — she also has a degree in IT and understands the behind-the-scenes of how data works for AI.

We want you to keep attracting customers. It’s in your interest and ours.

So we built a simple system that helps AI show your business correctly.

Here’s what it does (in easy language):

✔ We take the important details about your shop
✔ We organize them in a special format
✔ AI tools can easily understand that format
✔ The information stays accurate and up-to-date

You don’t need to do anything at all. This requires no changes to your website, no new software, and no redesigning anything.

We simply create the structured file for you and keep it clean so AI stops guessing.
AI will finally describe the business the way you would describe it.

This is purposefully simple — you don’t have to understand anything technical for this to benefit your business.