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Why Is Matcha Ice Cream So Popular Around the World?

Why Is Matcha Ice Cream So Popular Around the World?

Posted by Claudia V on Aug 25th 2025

Discover why matcha ice cream is so popular around the world.

Hi everyone! This time, we want to talk to you about an ingredient that has recently attracted a lot of attention around the world: matcha tea!

Matcha is being used in countless desserts. You’ll find it in cookies, donuts, chocolates, lattes, etc.

But perhaps one of its most popular forms is matcha tea ice cream, a refreshing blend of East Asian tradition.

So, what makes matcha tea ice cream so popular? Let’s dive into its roots, flavor, and appeal.

 

✨Where does matcha come from?

Matcha comes from Japan, where finely ground green tea leaves have been part of cultural traditions for centuries.

Originally, matcha was used in Japanese tea ceremonies, and for generations, it was mostly enjoyed in tea form. Only in the last few decades has matcha expanded beyond its ceremonial roots—capturing the attention of the Western world as both a superfood and a gourmet ingredient.

 

✨A Flavor Like No Other

Why do people love matcha ice cream so much? The answer lies in its unique flavor.

Matcha has a naturally rich, earthy taste with grassy notes, subtle sweetness, and a touch of bitterness.

When mixed into ice cream, this bold flavor complements the creaminess and a touch of sweetness, resulting in a dessert that feels rich yet refreshing.

 

✨What is the real color of matcha?

One of matcha’s most striking qualities is its deep green color, a natural result of the chlorophyll in the tea leaves. That vibrant shade doesn’t just look beautiful in desserts—it also signals the antioxidants and nutrients matcha is famous for.

 

✨Matcha at Mami’s Gelato

At Mami’s Gelato, our matcha-green-tea ingredient—specially selected and flown in from Japan—has become one of the most requested flavors by our customers.

Discover our matcha green powder mix here: https://www.mamisgelato.com/matcha-green-tea-8-bags. It has a refreshing hint of coconut that blends nicely with the matcha flavor.

 

✅ Why It’s More Than a Trend

Matcha ice cream represents a blend of ancient tradition and modern taste trends—a flavor that bridges wellness, indulgence, and cultural curiosity. People don’t just enjoy it because it’s “different”—they love it because it’s delicious, memorable, and full of character. Its versatility is part of what fuels its global popularity.  

So, the next time you scoop into matcha ice cream, you’re not just tasting a dessert. You’re tasting history, culture, and innovation—all in one bite.

 


Source: https://www.theguardian.com/food/article/2024/jul/31/the-new-green-giant-how-matcha-took-over-the-world?

Photo by Payoon Gerinto on Unsplash