Boomers & Zoomers: A Match Made In Frozen Dessert

When it comes to frozen dessert trends, two generations stand out — and surprisingly, they have more in common than you might think. Baby boomers or “Boomers” (born 1946–1962) and the younger Gen Z or “Zoomers"” (born 1995–2012) are both drawn to plant-based treats, though for different reasons.

Some may view these two generations as very different with no commonalities, but despite the perceived differences, Boomers and Zoomers often share tastes in frozen desserts. Both groups might prefer plant-based foods over a more traditional diet, albeit for different reasons.

Zoomers are notably more aware of animal cruelty and the consequences of their actions on the environment, while
Boomers tend to be health-conscious as they enter the next phase of their life journey.

Here are some interesting facts about both groups that can help you best serve them on their next visit:

Boomers (born between 1946 - 1962) facts:

• Only about one in four Baby Boomers fit the profile of “empty nesters,” married with adult children who have left home.
• Thirty-seven percent of Baby Boomers still have children under 18 in the home.
• One-third of Baby Boomers are single, and just over half (51%) are women.
• Baby Boomers are more interested in experiences than possessions. They think about what they can “do” with a product rather than the product itself.
• Baby Boomers are often adventurous and have a strong desire to visit and experience places that may soon vanish, including seeing endangered species and other natural wonders at risk due to climate change.

 Zoomers (born between 1995 - 2012) facts:

• Gen Z is the first generation born entirely in the digital age, not knowing the world of Dial-up and Nokia phones.
• Gen Z digital natives are drawn toward working in the tech industry: 51% of those surveyed rate technology as a top industry in which to work.
• At the same time, they also are drawn to work that supports the greater good, such as education (41%) and healthcare (37%).
• Gen Z is quickly becoming the most educated and debt-laden generation in history. So organizations that focus on learning and capability development become more attractive to this education-oriented cohort.

• Boomers are seeking healthier, lactose-free options as they embrace wellness.
• Many are still raising kids or living solo, so convenience and quality matter.
• They value experience over product, making small-batch, artisan desserts appealing.

• Gen Z looks for food that aligns with climate and animal welfare concerns.
• They prefer brands with clean sourcing and ethical values.
• They love sharing content — desserts that look good get posted online.

As Frozen Dessert Makers, you might be creating your best flavors from locally sourced ingredients or those that can only be purchased on a seasonal basis, respecting the natural earth cycle.

Remember that descriptors on your special flavors, such as:

•  "Nutrient-Rich"
•  "Low-Sugar"
•  "Locally Sourced" (Local)
•  “Plant-Based” (or Lactose-free)
•  “Sustainable”

...generate positive responses in these two demographics, which you should consider mentioning on your menu or website.

• Health-conscious: Boomers for wellness, Zoomers for ethics.
• Experience-driven: Both seek meaningful and social moments.
• Appreciation: Both appreciate local and sustainable ingredients.

 Promotional Idea: Boomer + Zoomer Special

With Mami’s Gelato vegan frozen dessert mixes, you could bring two generations to the counter by offering a Boomer + Zoomer Special that is sure to excite the family. You might see grandparents with their grandchildren take advantage of this special as they create moments they can cherish later on.

  SEE?! They aren’t so different after all!
  For more ideas on meeting the needs of your customers, see our blog: “Accessibility Helps Everyone.”

Our mission

Our mission for serving the food service industry is to help you scale your frozen dessert operations so that you can serve some of the best vegan gelato your community has to offer.

✅ Our commitment to you is that our mixes will always taste good, no matter who is trying them — vegan or otherwise, Boomer and Zoomer alike.

With all our love and well wishes,
The Mami’s Team