Covid-19 may increase your non-dairy sales

Covid-19 may increase your non-dairy sales

Posted by Naomi Posner-Horie & Phanor Lasso on Apr 9th 2020

You may already know why some of your customers choose your vegan options, but here’s an update on how Covid-19 may actually cause you to have more customers asking for dairy-free frozen dessert.

Covid-19 or the Coronavirus is potentially causing your customers to question eating regular dairy ice cream for two reasons: (1) their health, (2) the link between animal-consumption and pandemics.

Whether you agree or disagree with these points of view is not as important as being prepared to have options for these folks when they walk in your door.

-Health. Medical experts have said that Covid-19 is more likely to lead to death if patients have underlying health conditions such as diabetes and hypertension. Folks with these conditions are scared, and are actively trying to improve their health, and, as a result, may be looking for a dairy-free option when ordering from your menu. Here is a link to an article that specifically refers to the pandemic and the benefits of a plant-based diet.

-Link between animal-consumption and pandemics. Although the latest pandemic is linked to eating wild animals, there have been other diseases directly linked to the consumption of farm-raised animals. Some folks are choosing non-dairy options because of this link. Here’s a blog about this issue. from a respected scientific magazine.

Again, it’s not necessary to agree with the above views, but rather to be prepared to offer what some of your potentially vulnerable and worried customers may ask for and to understand what their concerns might be as we all try to unpack the maze of information and changes being thrown at us.

You all have been doing an amazing job keeping your distance from people, washing your hands, and constantly sanitizing your work areas and homes. You can also support your community members with alternative ways on food and diet by supporting their choices during this critical time.

For more insight into who chooses dairy-free options and why, please read our blog “Who eats this stuff”

Remember to promote your #dairyfree , #plantbased , and #vegan products to raise awareness to your community members letting them know that you are here to serve them in these pivotal moments.

With a lot of love and well wishes,

The Mami’s Team

Please tag us in your success stories @mamis_gelato or send us an email: We’d LOVE to hear from you!

Photo by Vitor Ávila on Unsplash

Photo by Julian Wan on Unsplash